The Albéniz Foundation, together with the Banco Sabadell Foundation, have started up their programme, ‘Innovación Musical y Emprendimiento’ (Musical Innovation and Entrepreneurship) of the Reina Sofía School of Music, which seeks to provide young students with everything they need to pursue their musical career and to bring classical music closer to the public at large.
On Friday 28 October, the programme was launched with some events where different actions took place such as musical ‘happenings’ in unusual places, meetings with entrepreneurs from the digital, musical and social sectors, street challenges for musicians and public events.
Throughout the event, students played in different spaces, even out in the street, offering pedestrians wandering along Gran Vía in Madrid the chance to get to know classical music.
#YoRethinkLaClásica La Habanera de #Carmen en #Callao!!! pic.twitter.com/OCLyoSPhHT
— Escuela Superior de Música Reina Sofía (@EscuelaRSofia) October 28, 2016
#YoRethinklaclásica #reto #ClásicaALaCalle @FBSabadell @OpenFuture_ @pedroAolivares pic.twitter.com/ULiHE7kLXB
— Escuela Superior de Música Reina Sofía (@EscuelaRSofia) October 28, 2016
Y seguimos… Ahora #LaClásicaALaCalle de #Madrid con #YorethinkLaClásica ???? qué cracks los jóvenes de @EscuelaSMRSofia pic.twitter.com/oxd3WxcecO
— Fundación Banco Sabadell (@FBSabadell) October 28, 2016
#FelizFinde a ritmo de pasodoble #YorethinkLaClásica ??? con @EscuelaSMRSofia pic.twitter.com/2TMfIaoFQa
— Fundación Banco Sabadell (@FBSabadell) October 28, 2016
More about the programme
In this programme’s first edition, 40 students from the Reina Sofía School of Music of the 2016-2017 academic year will take part.
The programme is comprised of two areas of training: theory and practice. The first part includes theoretical sessions on leadership and management of musical careers, technology and social networks, raising of funds and audiences and the role of musicians in society. Furthermore, students will have the opportunity to meet with entrepreneurs from the world of culture and other sectors, in order to share experiences and personal stories of entrepreneurship. In the second part of the programme, students will work together in groups to design and implement a truly innovative project which presents a challenge to society. At the end of the course, they will give a presentation to a panel of experts.
